Terms of Reference (ToR): Hiring Agency/Service Providing Firm/PR House for Media Award-2026

[National Gender-Responsive Content Competition, Award Giving Ceremony and Content Festival-2026]

Shomotay Tarunno: Youth for Equality Project

1. About Plan International

Founded over 85 years ago, Plan International is one of the oldest and largest children's development and humanitarian organizations in the world. Plan International plays an important role in mobilizing children, communities, and civil society organizations to claim the rights of children, especially girls and achieve agreed-upon local development priorities, towards a commitment to ensuring the well-being of children in support of the United Nations Convention on the Rights of the Child (UNCRC). Plan International works in fifty-two developing countries across Africa, Asia and South America, and twenty-one countries raise funds to support these efforts.

2. About Plan International Bangladesh

Plan’s vision is of a world in which all children realize their full potential in societies that respect people’s rights and dignity, with high-quality programs that deliver long-lasting benefits. Children are at the heart of everything we do. Plan International has been operating in Bangladesh since 1994. Plan International Bangladesh’s Country Strategy (2020-2030) is designed to empower adolescent girls and young women, to be heard, to live without fear of violence and to achieve their rights. In doing so, Plan international Bangladesh (PIB) will:

• empower children and young people as drivers of systemic change to gender norms and power relationships;
• promote an enabling environment for girls and young women to realize their sexual and reproductive health and rights and to live free from violence;
• raise public and private sector support for young women to access decent work opportunities in the twenty-first century labor market and have control over resources.

Plan International Bangladesh (PIB) has the country office in Dhaka, from where we are operating projects in Dhaka, Rangpur, Barisal and Chittagong divisions. Since 2017, we have a strong presence at Cox’s Bazar district under Chittagong division. Along with our main office at Cox’s Bazar, we have two more field offices i.e., Ukhiya and Teknaf. By following the global mandate on emergency response and Disaster Preparedness Process (DPP) 4, PIB supports both the Rohingya and host communities through humanitarian projects that provide lifesaving and resilience building assistance, while incorporating disaster risk management in its development work, to ensure protection of the most vulnerable groups, such as children, girls and young women, from the harmful impacts of conflicts, disasters and climate change.  PIB also is attempting to strengthen its position within the climate resilience sphere, through a climate resilience model to contribute towards a long-term program that will provide durable solutions for girls, young women and youth in climate impacted areas, with a specific focus on their resilience and adaptive capacity building to the effects of climate change. Through this initiative, PIB will also be a host to the global climate hub which will support the implementation of the model.

3. Shomotay Tarunno Project Overview

Shomotay Tarunno: Youth for Equality Project, funded by the Embassy of the Kingdom of the Netherlands (EKN), is implemented by a consortium of Plan International Bangladesh (PIB) and JAAGO Foundation Trust (JFT) from December 1, 2023 to November 30, 2027. The project aims to achieve the goal “Young people, in eight divisional districts in Bangladesh, [including girls and young women (GYW)], are able to live a life free of violence, voice their opinions, and resource their actions to challenge gender stereotypes in their communities, in the media and on a policy level.” This project objectives include: (a) Strengthening youth capacity to challenge gender stereotypes through inclusive training on women’s rights, digital safety, and media literacy. (b) Encouraging media to produce gender-sensitive content and (c) Improving legal frameworks and curricula. Aligning the second objective of the project for sensitizing media professionals as they produce gender-sensitive contents, Plan International Bangladesh hosted “Media Award 2025.” With the similar objective, the project is going to host ‘National Gender-Responsive Content Competition, Award Giving Ceremony and a Content Festival’ in 2026. Media professionals from print (English & Bengali Newspapers), broadcast (TVs), online news (registered portals), entertainment media professionals (drama, music video, movie and advertisements) will also participate in the competition by submitting their published contents that represent positive gender narratives.

4. Objective of the ‘National Gender-Sensitive Content Creation Competition’ & Festival:

• To encourage and engage media professionals from print, broadcast, online sector at national and local levels; entertainment media (drama), and corporate advertising sectors in creating and promoting gender-responsive content.
• To recognize and reward journalists, media professionals, and content producers for producing gender-sensitive content/features/report/news, entertainment content (drama), and advertisements that promote positive gender narratives.
• To raise mass awareness and sensitize government regulatory authorities, policy makers, media stakeholders, and the public on the importance of gender-responsive media practices and the promotion of positive gender narratives in the media sector.

5. Submission of Proposal

The technical and financial proposals should be submitted electrically to the email address: planbd.purchase@plan-international.org with an email title “Proposal for event management service for organizing the 'National Gender Sensitive Content Creation Competition' as the subject line. The proposal for the work should be submitted in MS Excel or PDF format through email.

Submissions after the deadline of 13 June, 2026 will be treated as disqualified.

Two different folders i.e. technical and financial should be submitted into one zip folder with a covering letter addressing to Md. Enamul Haque, Admin & Procurement Specialist, Plan International Bangladesh.

To download ToR, Click this Link.