AKIJ Electric & Electronics Ltd. (A concern of AKIJ Venture Group)
Position: Sr. Executive/ Asst. Manager- Brand & Trade Marketing

Job Category: Marketing

Job Location: Dhaka

Context: AKIJ Electric & Electronics Ltd. (A concern of AKIJ Venture Group), is looking for a dynamic and result-oriented professional for the position of “Sr. Executive/ Assistant Manager – Brand & Trade Marketing” to execute trade programs, drive retail execution, and ensure effective market performance in the electrical product segment.

Job Responsibilities:

  • Develop and execute integrated brand and trade marketing strategies to enhance market share, visibility, and sales growth.
  • Plan and implement ATL, BTL, and digital campaigns to strengthen brand positioning and consumer engagement.
  • Design and execute trade programs (e.g., Slab, Memo, QPS) in line with business objectives and market dynamics.
  • Ensure effective communication of marketing and trade schemes to the sales force and all relevant stakeholders.
  • Monitor market trends, competitor activities, and consumer behavior to identify growth opportunities and guide brand initiatives.
  • Coordinate with Sales, Marketing, and Finance teams to ensure alignment of trade spending, promotions, and brand objectives.
  • Oversee product launches, rebranding initiatives, and retail visibility enhancement through effective merchandising and POSM execution.
  • Conduct pre- and post-evaluation of brand campaigns and trade promotions using ROI, sales data, and market insights.
  • Manage relationships with creative, media, and activation agencies to ensure timely and high-quality campaign execution.
  • Prepare and present performance reports on brand and trade marketing activities with data-driven recommendations for improvement.

Educational Requirements:

  • Bachelor’s degree in any discipline.
  • MBA will be an added advantage.

Additional Requirements:

  • Experience in Electrical, Electronics, or FMCG industry will be considered an added advantage.
  • Must have strong understanding of trade channel operations.
  • Practical knowledge of market promotion planning, scheme evaluation, and ROI analysis.
  • Should be proactive, detail-oriented, and capable of handling multiple trade campaigns simultaneously.
  • Excellent communication, negotiation, and relationship management skills.

Age: Minimum 25 Years.

Experience: Minimum 4 Years

Gender: Male

Compensation & Other Benefits

  • Mobile bill
  • Provident fund
  • Gratuity
  • Salary Review: Yearly
  • Festival Bonus: 2
  • Lunch partially subsidize
  • Weekly 2 holiday
  • Leave Fare Assistance
  • Medical Insurance
  • Other Benefits as per company policy.

Apply Procedure

Application Deadline : December 02, 2026